How to create a compelling podcast


with Jo Youle


Creating an impactful podcast requires a thoughtful combination of detailed planning, accurate production, and successful promotion. In this episode, we delve into the steps needed to achieve this task with a clear understanding of what this endeavour entails and the actionable steps necessary for that can help us enjoy the process, create quality and connect with the audience.

Here are some of the steps on how to develop a compelling podcast:

  1. Define Your Podcast’s Purpose: Clearly articulate the purpose, theme, and intended audience of your podcast. A well-defined concept provides a roadmap for your content.
  2. Plan Your Episodes: Devise a content calendar outlining topics and episode structures. This planning ensures consistency and coherence in your podcast.
  3. Invest in Quality Equipment: Acquire reliable recording equipment, including a quality microphone and headphones. Exceptional audio quality is fundamental for retaining a dedicated listener base.
  4. Create Engaging Content: Deliver content that is valuable, entertaining, or informative. Tailor your content to the interests and needs of your target audience.
  5. Choose Your Style: Decide on the format of your podcast—whether it will be scripted or follow a more spontaneous, conversational style. Align your style with your content and audience preferences.
  6. Editing for Precision: Edit your podcast meticulously to enhance clarity. Eliminate background noise, filler words, and any superfluous elements. A polished presentation elevates the overall listener experience.
  7. Develop a Captivating Intro and Outro: Craft an engaging introduction that sets the tone for your podcast. Conclude with a compelling outro that includes a call-to-action to encourage listener engagement.
  8. Maintain Consistent Branding: Establish a recognizable brand identity with consistent artwork, logo, and promotional materials. Consistent branding contributes to a professional and cohesive image.
  9. Establish a Publishing Schedule: Commit to a regular publishing schedule, whether it’s weekly, bi-weekly, or monthly. Consistency is key for building and retaining an audience.

Leverage Social Media and Promotion
Jo is a creative audio specialist and makes podcasts for a wide variety of clients across the board from wellness brands to music events from her home in Ibiza. As a freelance journalist and radio presenter for the past 20 years, Jo has hosted everything from news programmes & current affairs shows to her own dance music show on Saturday nights on Juice 107.2 and the 6 Mix for BBC 6 Music where she reported from live music events and awards ceremonies around the world working as a music journalist in London.

She has travelled the world pursuing her LOVE of audio production working for The Smirnoff Experience series in New York, Paris, London and Shanghai and The St Lucia Jazz festival, catching Amy Winehouse’ final festival gig. Jo also mentors other audio producers, runs podcast training courses for beginners and is about to organise her very first podcast master class retreat in ibiza and podcast festival. She is a real podcast passionista and lives her life as an audiophile on the white isle, currently as a news reader for Google news making on demand news content for the United States through their smart speakers Alexa and also The London Evening Standard Newspapers audio team.

During her time at the BBC, Jo set up a radio station for the Brighton Festival team for two consecutive years in 2010 and 2011, the first 24/7 on air project in the city, in more than fifteen years to cover the event in depth for a whole month of broadcasting on 87.7fm as a Restricted Service License Project. ⁠

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