How to Build a Successful Coaching Business
with Janice Lichtenwaldt
In this insightful and grounded episode, Zoran is joined by Janice Lichtenwaldt — an extraordinary executive leadership coach, business strategist, and the visionary behind Virago Coaching. Janice blends strategy, soul, and true professionalism in a way that helps coaches build businesses rooted in clarity, confidence, and authentic purpose.
As the creator of Coaching Business Builder 101, she has supported countless coaches in developing strong business foundations while staying aligned to their values and vision. Together, Zoran and Janice explore what it really takes to grow a sustainable, meaningful coaching practice in today’s world.
Description:
What does it truly take to build a successful coaching business — one that is grounded, ethical, authentic, and sustainable?
In this conversation, Janice takes us deep into the essential ingredients of a thriving coaching practice:
- Why strategy and soul must work together — and what that looks like in real life
- The first foundations successful coaches always get right
- How to build trust, credibility, and professional presence in a crowded coaching landscape
- The mindsets that hold most new coaches back — and the ones that set them free
- Why authenticity is your strongest brand asset, and how to cultivate it without forcing anything
- What coaches should do when they feel overwhelmed or unsure where to begin
- The role of structure, systems, and pricing in creating long-term success
- How to find a niche without feeling boxed in — and how to evolve your niche as you grow
- The inner work required to overcome fear of visibility, imposter syndrome, and self-doubt
- What differentiates a “good” coach from a “great” coach from a business perspective
- The most unexpected truth about building a coaching business — and why most people overlook it
Zoran and Janice explore mindset, presence, confidence, professionalism, and the deep inner alignment that allows coaches to grow their business with clarity and heart. This episode is filled with practical wisdom, honest teaching, and grounded inspiration for coaches at every stage of their journey.
Key Talking Points:
- Strategy + Soul: the alignment that builds sustainable success
- The first foundational steps every successful coach gets right
- How to build presence, credibility, and authentic trust with clients
- Mindset shifts new coaches must make early
- Professionalism in coaching today — what it really means
- Visibility fears: how to move through “being seen” and self-doubt
- Niche clarity without rigidity
- Pricing and business structure that supports long-term growth
- Scaling with authenticity and integrity
- What transforms a good coach into a great coach (business lens)
- The power of one simple step to dissolve overwhelm and create momentum